Category Archives: Branding

Apps are Dead. Long Live Experiences. Powered by Buddy.

I like to get people’s attention by asserting “apps are dead”. I do this because it causes people to pause and think about what “apps” really are. After Apple started the app explosion in 2008 most apps were primarily client-side …Continue reading

Wanna Compete with Apple? Focus on Experiences.

TL;DR Apple’s insane profitability has the other big guys jealous and freaked out. None are stupid enough to try to compete with Apple on Apple’s terms. The way to beat Apple is to redefine the game by making apps irrelevant …Continue reading

Experience = Stuff / Time

Successful entrepreneurs build businesses, not products or technologies. The real value in creating new businesses is in delivering experiences. The ubiquitous nature of the web, devices, and social networks means successful companies in the future will understand this. The question …Continue reading

Brand is a Critical Part of the End-to-End Experience

A commenter on another of my posts asked me to explain further why I think “brand is as much a part of the end-to-end experience as the user interface, device, OS, apps, and services.” I took it as a challenge to …Continue reading