Category Archives: The 5 Big Guys

Businesses Buy Differently

February 28, 2013
Apple, Channels, Focus, Microsoft, The 5 Big Guys
9 Comments

My post on Why Nobody Can Copy Apple has become one of the most read posts I’ve ever written (thanks @gruber). Many commenters are asking me “Can you describe more what the behaviors are that are different when building for …Continue reading →

Why Nobody Can Copy Apple

February 19, 2013
Apple, Focus, Google, Microsoft, The 5 Big Guys
125 Comments

Horace Dediu has written another brilliant piece titled “Why doesn’t anybody copy Apple?”. As he points out, Apple is fairly unique in its command of vertical integration and many people point to that as the “why”. However, Horace also admits …Continue reading →

Facebook is like a Brick

September 6, 2012
Angel Investing, Google, Microsoft, Startups, The 5 Big Guys
1 Comment

At my Future of Mobile talk at Thinkspace last week, someone asked me what I thought of Facebook’s future. I came up with an analogy for explaining my perspective, and have since developed it further. “All the big guys have …Continue reading →

Wanna Compete with Apple? Focus on Experiences.

June 7, 2012
Android, Branding, Experience, Google, Google, Microsoft, Mobile, Platforms, The 5 Big Guys, Uncategorized, Vision
8 Comments

TL;DR Apple’s insane profitability has the other big guys jealous and freaked out. None are stupid enough to try to compete with Apple on Apple’s terms. The way to beat Apple is to redefine the game by making apps irrelevant …Continue reading →