Iconic: Photos of Every Apple Product

Last year Jonathan Zufi reached out to me asking if he could use a quote from my “Why Nobody Can Copy Apple” blog post in a book on Apple he was working on.

I said sure, why not?

I’m glad I did. Jonathan has released the book, Iconic: A Photographic Tribute to Apple Innovation, and sent me a complimentary copy. Fittingly, I received it on the anniversary of Steve Job’s death.

My quote is on page 181.

“Apple’s products are unique not on their feature merits, but because of the way they are conceived, designed, built, sourced, manufactured, shipped, marketed, sold, opened, held, and used. This is integration taken to the extreme and it would be difficult for any company to replicate.

–Charlie Kindel, cek.log”

The photo on page 181 is of the Apple Time Capsule. This is highly ironic given I built a competitive product to Time Capsule at Microsoft (Windows Home Server). I have no idea if Jonathan made this connection, but I think it’s hilarious either way.

The book is just amazing. It is full of great photos of all of Apple’s products, inside and out. It includes forward by Steve Wozniak and Jim Dalrymple and each photo is accompanied by a quote from a smart and famous person (mine excluded).

The quality of the printing is top notch and the book looks great on our coffee table. He sent me the “Classic Edition” which he sells for $75. There’s an insane “Special Edition” that comes in a case that looks like an Apple ][ accessory that’s $300 (!). www.iconicbook.com

If you have ever been an Apple fanatic you’ll really enjoy paging through this book.

© Charlie Kindel. All Rights Reserved.

Be Excellent At Saying No

Steven Sinofski has written another great post on his “Learning by Shipping” blog. In this one, titled “8 steps for engineering leaders to keep the peace” he focuses on things an engineering leader can do when his or her ‘manager’ asks for too much.

Solid advice, but it only addresses half the problem (the engineering leader). #5 in his list of things is

1. As part of doing that, I’m going to sometimes feel like I end up saying “no” pretty often.

I believe the best product development organizations are those who are as excellent at saying “no” as they are at saying “yes.” When I say this, I mean the entire organization is excellent at saying “no”. This means that if you are the ‘manager’ (CEO, VP, GM, whatever) then YOU need to be excellent at saying no too. I wrote a post a few years ago on this topic that fits nicely with Steven’s latest post. You can read it here:

Don’t Make Your Team Say No To You

© Charlie Kindel. All Rights Reserved.

How to install a 2 port USB power adapter in an ‘87 BMW

For some reason BMW forgot to put USB power sockets in my ’87 535is.


In addition, while the JVC stereo the previous owner installed has a USB port, I use it for a memory card for music. Lastly, the cig lighter socket in these cars is “always on”.

For these reasons I decided to do a little mod: Adding a 2 port USB power socket. This post explains how I did it and the parts I used.

Here’s the final result:

To start, I went to Amazon.com and bought 4 different cigarette lighter USB power adapters. I wanted to find one that had two plugs, supported Apple’s proprietary USB charging protocol, and would fit well behind one of the blank plates BMW provided on either side of the radio. Amazon’s amazing return policy meant that, as long as I didn’t damage them, I could return the ones I didn’t use.

After carefully pulling all 4 apart, I found that the PowerGen Dual USB 3.1A 15w High Output Car Charger had the following favorable characteristics:

  • Up to 3.1A output.
  • Red LED.
  • A short circuit board. Some of the others had boards that were almost 2 inches long.
  • A USB plug design that would adapt easily to a different bezel (in this case the BMW blank dash plate).

Disassembly of the power adapter was simple: just pry the plastic apart and the innards pop out.

See how the USB connectors hang over the edge of the circuit board? Turns out they extend almost exactly the same as the thickness of the blank plate!  (The blank plate in this picture is a spare that has a hole dilled in it for an alarm LED).

To cut the right sized rectangular holes in the blank plate I needed to use the faceplate from the USB adapter as a template. The USB connectors already fit the original faceplate tightly, but I wanted to make sure the new holes were very-slightly undersized to create an even better mechanical connection.

I used a pair of small Vise-Grips to hold the faceplate in place on the back side of the blank plate (I had to cut the sides of the original faceplate a bit to make it fit) and then drilled a pilot hole in the center of each rectangular opening. I then used a very small flat file to carefully expand the pilot hole and create the new rectangular holes in the blank plate.

I de-soldered the old ground wire and positive wire (spring in the above picture) from the circuit board and soldered in new wires of appropriate length. I then used a hot glue gun to further secure the electronics to the blank plate.

Remember, because I made the holes slightly undersized (10ths of a mm) the USB connectors fit really tightly providing a good mechanical connection.


From here it was a simple matter of attaching some plug connectors to the wires on my adapter and their siblings in the dash (which I had previously exposed behind the right hand side plate when installing my Valentine One radar detector hard-mount). I plugged it in and snapped the plate into place.

I have it wired to the same circuit as the radio so that it is only on when the ignition is on. You’ll note that the red LED does a nice job of providing a little illumination of the sockets (that matches BMW’s instrument colors). The hot glue helps diffuse the light a little which is a nice touch.

Hope this helps others.

© Charlie Kindel. All Rights Reserved.

Have a Plan

Yesterday someone asked me to share my thoughts on the secret to building excellent things. I summarized what I know as:

“Put the customer first, have a plan, create a shared mission, get early victories, remove process, and make it fun.” – me, yesterday.

This was the formula my cohorts that built the Windows Phone app platform used. It worked. This is what the small team that created www.milelogr.com did.

“No battle was ever won according to plan, but no battle was ever won without one.”  – Dwight D. Eisenhower

It shocks me how resistant many entrepreneurs are to writing down a plan. It’s like they’ve been beaten down by the “VCs never read business plans, so don’t write one” tripe. Or maybe they were burned by the dense, unapproachable 100 page plans as babies (when they worked at BigCos).

Here’s the secret to planning: The shorter your plan the better.

But always have a WRITTEN DOWN plan.

Elon Musk had a plan for Telsa Motors. In 2006 he wrote a blog post and disclosed the plan as:

  1. Build sports car
  2. Use that money to build an affordable car
  3. Use that money to build an even more affordable car
  4. While doing above, also provide zero emission electric power generation options

The power of such a concisely written plan cannot be underestimated.

The plan for the Windows Phone 7 Application Platform, including the developer experience, fit on a single page. Yes, we had a 30+ page document that discussed all sorts of ideas and details, but the plan itself, the thing that served as our North Star fit on a single page. It concisely described all the things good plans cover:

  • Your purpose (some call this the mission)
  • How you’ll behave (your principles or tenets)
  • What’s important and what’s not (your framework for making tradeoffs, aka priorities)
  • Who’s responsible for what, and who’s not
  • When you’ll do things, and in what order

Our one page plan was the North Star that 100s of people across 4 Microsoft divisions marched towards over the 18 months we had dedicated to the project. As we headed north we ended up going a bit west and maybe a bit east, but we never went south. And that is why a plan is so important.

Have one. And make it as concise as you possibly can.

I’ve written a post dedicated to a great framework for planning: The 5Ps: Achieving Focus in Any Endeavor.

© Charlie Kindel. All Rights Reserved.