Category Archives: Branding

Apps are Dead. Long Live Experiences. Powered by Buddy.

November 26, 2012
APIs, Branding, Experience, Mobile
3 Comments

I like to get people’s attention by asserting “apps are dead”. I do this because it causes people to pause and think about what “apps” really are. After Apple started the app explosion in 2008 most apps were primarily client-side …Continue reading →

Wanna Compete with Apple? Focus on Experiences.

June 7, 2012
Branding, Customer & Product, Experience, Microsoft, Mobile, Platforms, The 5 Big Guys, Vision
8 Comments

TL;DR Apple’s insane profitability has the other big guys jealous and freaked out. None are stupid enough to try to compete with Apple on Apple’s terms. The way to beat Apple is to redefine the game by making apps irrelevant …Continue reading →

Experience = Stuff / Time

April 2, 2012
Branding, Customer & Product, Experience, Leadership, Mobile, Startups, Vision
9 Comments

The real value in creating new businesses is in delivering customer experiences. The ubiquitous nature of the web, devices, and social networks means successful companies in the future will understand this. The question is “what do people mean when they …Continue reading →

Brand is a Critical Part of the End-to-End Experience

April 1, 2012
Branding, Business, Customer & Product, Experience, Mobile, Startups, Vision
4 Comments

A commenter on another of my posts asked me to explain further why I think “brand is as much a part of the end-to-end experience as the user interface, device, OS, apps, and services.” I took it as a challenge to …Continue reading →