Category Archives: The 5 Big Guys

Iconic: Photos of Every Apple Product

Last year Jonathan Zufi reached out to me asking if he could use a quote from my “Why Nobody Can Copy Apple” blog post in a book on Apple he was working on. I said sure, why not? I’m glad …Continue reading

Businesses Buy Differently

My post on Why Nobody Can Copy Apple has become one of the most read posts I’ve ever written (thanks @gruber). Commenters are asking me “Can you describe more what the behaviors are that are different when building for business …Continue reading

Why Nobody Can Copy Apple

Horace Dediu has written another brilliant piece titled “Why doesn’t anybody copy Apple?”. As he points out, Apple is fairly unique in its command of vertical integration and many people point to that as the “why”. However, Horace also admits …Continue reading

Facebook is like a Brick

At my Future of Mobile talk at Thinkspace last week, someone asked me what I thought of Facebook’s future. I came up with an analogy for explaining my perspective, and have since developed it further. “All the big guys have …Continue reading

Wanna Compete with Apple? Focus on Experiences.

TL;DR Apple’s insane profitability has the other big guys jealous and freaked out. None are stupid enough to try to compete with Apple on Apple’s terms. The way to beat Apple is to redefine the game by making apps irrelevant …Continue reading

The Five Big Guys

I’m working on writing up my thesis on the future of the consumer technology business and have convinced myself that there are 5 companies that stand to dominate. I call them The Five Big Guys. This post lays the ground …Continue reading