Tag Archives: customer obession

Work Backwards From The Customer

February 4, 2020
Customer & Product, Leadership
6 Comments

At the 1996 Microsoft Professional Developer Conference (PDC) I stood up in front of 8,000 customers and announced what I’d been working on for the previous two years: the Distributed Component Object Model (DCOM). On stage, in front of all those people, we …Continue reading →

Focusing on users is not Customer Obsession

May 30, 2019
Customer & Product, Leadership
1 Comment

Let’s talk Customer Obsession and how it is different than user obsession. My definitions: Customer: An individual (or entity) that pays you, directly or indirectly, for value you provide. User: An individual that is forced to use something you provide. Users fall …Continue reading →