Tag Archives: mental models

Mental Models

June 22, 2019
Clarity of Thought, Leadership
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The secret to clear thinking and decision-making is to learn, invent, and adopt mental models. You’ve probably noticed effective leaders can frame complex ideas simply. They’ll lead conversations like this: “Well, I think there are three things we should focus on, not 15, and they are…” “Folks, I think there’s another way of looking at this problem. What if we viewed the problem through these four lenses…” The key to simplifying the complex like this …Continue reading →

Experience = Stuff / Time

April 2, 2012
Branding, Customer & Product, Leadership, Mobile, Startups
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The real value in creating new businesses is in delivering customer experiences. The ubiquitous nature of the web, devices, and social networks means successful companies in the future will understand this. The question is “what do people mean when they say ‘experience’”? This post provides an answer. Over the years, I’ve developed a mental model that helps me and my teams think about new businesses from a very customer focused perspective. I refer to it …Continue reading →