Tag Archives: subscriptions

Kindel’s 2nd Law

Kindel’s 2nd Law – Companies with a subscriptions-based business model eventually behave in ways hostile to that company‚Äôs customers. Charlie Kindel – July 2019 Woot! I now have two laws named after me. This law was originally coined in a tweet: This law is a law due to companies’ getting focused on a made-up LTV (lifetime value of a customer), CAC (cost to acquire a customer), and churn rate. Especially churn. Once a subscription business …Continue reading